Tuesday, January 29, 2008

QR Codes - not just big in Japan?

Until a couple of weeks ago QR Codes were very much on the periphery of my attention radar. Then some of my colleagues working on the BBC Programmes BETA hit on the ingenious idea of automatically generating a QR Code for every BBC programme (just add /qrcode to the end of any programme page URL to view - more from Tom Scott).

Since then, QR Codes seem to be everywhere I turn. First I caught up with the news that The Sun newspaper has notched up 11,000 registered users for its mobile QR service, launched on the 5th December in The Sun's inimitable style (see below image). Then, today, Silicon Valley Insider revealed that Google is planning to sell newspaper ads with QR codes. Whilst only a fraction of handsets currently have the requisite decoding software installed, Google have a convenient Trojan horse in the form of Android (The Sun is directing readers to download the i-nigma reader).

You can generate your own QR Code of a URL, phone number, SMS or using free text (up to 250 characters) here. The above QR Code is of this blog's URL.

Image: The Sun

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