My media consumption diet

With nods to Jeremiah Owyang for kick starting this meme and James Cridland for alerting me to it via his blog, below is a rough approximation of my media consumption diet.



(chart created using Zoho Sheet)

Web

The web is undoubtedly my main media channel (maybe because it encompasses all of the below in one?). Excluding work access, I reckon I stack up around 18 hours of web access a week, which probably breaks down something like this: reading blogs/news feeds (5 hours), trying out new sites (4 hours), writing this blog (4 hours), emailing (2 hours), searching for information (1 hour), Flickring (30 mins), buying stuff (30 mins), selling stuff (30 mins), website design/maintenance (30 mins).

Estimated time spent per week: 18 hours

Music

Having parted company with the bulk of my CD collection last year, the vast majority of my music listening (excluding radio) is now done either via iTunes or on my iPod. According to last.fm I've listened to 11,355 tracks since registering at the end of February 2005, which works out just over 100 tracks a week. Assuming a average track duration of 3 minutes, I'm averaging around five and a half hours of music listening a week. Factoring in the listening which last.fm fails to capture I reckon the actual figure is nearer 7 hours a week.

Estimated time spent per week: 7 hours

TV

As previously posted, I don't watch a great deal of live TV, with DVD boxsets and downloads accounting for the vast majority of my TV viewing. It also fair to say that I have something of a penchant for US drama. In the past 12 months I've plowed through assorted seasons of Lost, House, Desperate Housewives, 24, The O.C., The Sopranos, The West Wing, Six Feet Under and Entourage. For my money, the standout UK series of last year was Planet Earth which just blew me away.

Estimated time spent per week: 7 hours

Radio

It's a dilemma whether to count ambient radio listening as, like Mr. Cridland, I work in an office where the radio is always on. In terms of active radio listening then its Jonathan Ross on Radio 2 on a Saturday morning, Stephen Merchant on 6 Music (via the BBC Radio Player as I'm not normally near a radio on a Sunday afternoon) and snatches of the Today programme as I get ready for work. Excluding ambient listening I reckon it's around 5 hours a week; including, it's probably more like 35.

Estimated time spent per week: 5 hours

Books

I have something of a famine or feast mentality when it comes to books, depending on whether I'm on holiday or not. I read 18 books last year but almost none of them whilst in this country. Last year's reading list was predominantly a mix of contemporary fiction (Rupert Thomson, David Mitchell, Jonathan Safran Foer, Patrick Neate) and media geek must-reads (The Long Tail, The Tipping Point, Freakonomics, Everything Bad is Good for You). Assuming an average reading time of 6 hours per book, I spent 108 hours reading last year which works out at just over 2 hours per week.

Estimated time spent per week: 2 hours

Newspapers

I buy The Guardian on Mondays (for the Media supplement), Thursdays (for the Technology supplement) and Saturdays (for the magazine and The Guide). I occasionally get caught without something to read on the tube and pick up one of the London freesheets but invariably feel dirty afterwards.

Estimated time spent per week: 2 hours

Films

Films are an enduring passion of mine although I try to only see films I think will be worth the investment (which I guess is why 30 of the 40 films I saw last year appeared in my films of 2006 list). Of that 40, I watched 23 at the cinema and 17 on DVD. Assuming an average running time of 2 hours (the days of the 90 minute movie are all but gone), I spent 80 hours watching films last year which works out at one and a half hours per week.

Estimated time spent per week: 1 hour 30 mins

Magazines

My long-standing subscriptions to Q, Sight & Sound and PC Format all fell by the wayside some time ago and the only magazines I still subscribe to at home are Empire (still the bible for movie lovers) and Web User (can't be wrong for £1.99). I also tend to leaf through the office copies of Stuff, T3, .net and Wired, although less so now that Engadget is taking care of my gadget obsession in a more timely fashion.

Estimated time spent per week: 45 mins

Podcasts

Despite the dozens of podcast subscriptions currently eating up my hard disk/bandwidth, there's actually only one podcast which I listen to religiously and that's Mark Kermode's Film Reviews. Clipped from Friday's edition of the Simon Mayo show on BBC Radio Five Live, it's half an hour of pure radio gold. More occasional listens include the Best of Moyles enhanced and Media Talk from Guardian Unlimited.

Estimated time spent per week: 30 mins

Video games

Until the arrival of my Wii on Tuesday I would've put a big fat zero down for video games, but having had a quick go on the game-changing Wii Sports (and with WarioWare Smooth Moves and Zelda: Twilight Princess waiting to be unwrapped) I think I may have to revise that figure. Let's start with a conservative estimate of 20 minutes.

Estimated time spent per week: 20 mins

Conclusions

- I spend 44 hours a week (39% of my waking hours) consuming some sort of media (although some of those hours are concurrent)
- My media consumption habits aren't very typical