Why Seven Ages of Rock rocks

It's rare for me to post on something work-related but I feel compelled to point you in the direction of the awesome Seven Ages of Rock site which launched this week in support of a new landmark music documentary series starting this Saturday on BBC TWO. What's particularly rocking my world about the site is the way in which it augments quality BBC video and editorial with feeds from some of the best-in-class Web 2.0 services. So, in addition to the exclusive mini-docs (with embeddable promo clips - yay!), photos, album reviews and related links for each featured artist, you get a biography from Wikipedia, photos from Flickr and a chart of the most listened to tracks from Last.fm. The content can be navigated by programme, artist, event or via an interactive timeline which maps key milestones from the seven eras. Users are also invited to have their say on any of the programmes or events. The design and build of the site were carried out by London-based agency Airlock whilst the brilliant Matt Walton produced the whole thing from the BBC side. Cracking job guys. Now over to Dave Grohl talking about learning to play the pillows...